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Showing posts from September, 2017

Back to basics: What is SEO and why my website needs it?

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Well, talking about online presence and business website, high ranking and visibility in Search Engine results is highly important and valuable. Higher ranks in search engine results can potentially bring you more customers. This is where that Search Engine Optimization (SEO) comes helpful. But what is SEO and why it is so important? What is SEO? Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a search engine's unpaid search results, which is usually referred to as "organic search results". SEO is an internet marketing strategy which helps your website attract more visitors by improving its rank in search result page. ​ Does my website need SEO? Yes. Only having a website is not enough for your business to boost. What helps your website stand out among others and get found within unpaid search results is an effective SEO settings in the website. In general, higher ranked websites within a search engine's search resu...

Questions to business owners: Does your business have a website?

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Does your business have a website? If your answer is yes, well done, but if your answer is no, it's almost as if your business doesn't exist! Here is why: It’s no secret that the world has embraced all things digital since the birth of the internet. So to get us started, let’s take a look at some of the numbers behind this digital transformation, and how your business can benefit by engaging today's online consumers. To give you an idea of the explosion of online usage, consider this: In 2000, about 361 million people were online worldwide. In 2014, there were over 3 billion. That’s a growth rate of 764%! Today, nearly half the world is online. And here, In Australia, the numbers are even more impressive: over 90% of Australians have personal Internet access, over 80% own a smartphone and there are 3.3 internet-connected devices per person. No matter which device they use, on average, Australians spend over 3,360 minutes per month online—that’s over 56 hours...

Back to basics: 20 reasons why your business needs a website (Part 2)

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Here we are again, discussing reasons why your business needs a website. We have already mentioned first 10 reasons, and here are another 10: 11- Email (email@yourwebsite.com.au) I know there are other ways to do this, but by having a website you can have your own email address@whateveryouwant.com. It is more professional and easier to remember. I know you love your steveman99286534@gmail.com , but it doesn’t really resonate with customers. 12- Press releases I know that sounds a bit far out, but it is true. You can run really cheap  press releases  online about your business, on Youtube for example, but to do it you will require a website.  13- Stick in to the man The best answer to "Why do I need a website?" would be that you can stick it to the man. It is the easiest way to quit your job and earn a living. 14- Any topic or hobby will do Is there any hobby you like? Say for example sport, photography, cars, science or anything else. ...

Back to basics: 20 reasons why your business needs a website (Part 1)

Well, some business owners keep asking themselves does my business really need a website? What are benefits of a website for my business? Does it really worth to spend money on a website? The reality is that every single business needs marketing especially in today's highly competitive market, and a website is by far the most effective and yet the most affordable method of marketing out there. Want to know how and why? Here are 20 reasons why your business needs a website: 1- Online brochure Businesses spend thousands to create and distribute brochures, but this method looks a bit outdated in digital world of today. By having a website this can be entirely skipped. Your potential customers can find out about your business and your services or products easily and efficiently online. 2- More customers More than  2.4 billion people  use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not ha...

Back to basics: Does my business really need a website?

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Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some business owners might think a website is a luxury item they can afford to live without. They might even believe a Facebook page is enough for an online presence, or that a sign with their phone number will generate calls, or that a traditional mailer will help them sell products. But the truth is, the only way to start promoting a business is by building a professional website. Source: GoDaddy.com, read more here