Questions to business owners: Does your business have a website?

Does your business have a website?
If your answer is yes, well done, but if your answer is no, it's almost as if your business doesn't exist!



Here is why:

It’s no secret that the world has embraced all things digital since the birth of the internet. So to get us started, let’s take a look at some of the numbers behind this digital transformation, and how your business can benefit by engaging today's online consumers.

To give you an idea of the explosion of online usage, consider this: In 2000, about 361 million people were online worldwide. In 2014, there were over 3 billion. That’s a growth rate of 764%! Today, nearly half the world is online.

And here, In Australia, the numbers are even more impressive: over 90% of Australians have personal Internet access, over 80% own a smartphone and there are 3.3 internet-connected devices per person.

No matter which device they use, on average, Australians spend over 3,360 minutes per month online—that’s over 56 hours!

So what are they doing with all that time and how can your business tap into this enormous opportunity?

Well, many of these digitally connected consumers are shopping. And with the world’s information at their fingertips, today’s shoppers have never been more informed. They’re online looking at products and services, reviews, prices, and opening hours before completing purchases both online and in store. In fact the web played a role in 64% of Australia’s total transactions of goods and services last year, with $19 Billion being spent online alone.

Besides shopping people are also going online for entertainment. Online video has seen triple-digit growth in the last five years, with millions everyday watching video on platforms such as Netflix and YouTube.

And people are spending hours socialising and sharing on social media sites.

If you have your own business, this represents a huge opportunity for you. Connecting with customers online can help you better serve your existing clients, get discovered by new ones, and become more efficient with your time.

And into the future people will continue to use the Internet in even more ways that will impact your business.

It has truly been a modern miracle to witness how the Internet has transformed our daily lives in such a short span of time.

In every country, in every region across the globe, the world has made a fundamental and profound shift to digital. This is an opportunity any small business can embrace.



Source: Google

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