Back to basics: 20 reasons why your business needs a website (Part 1)

Well, some business owners keep asking themselves does my business really need a website? What are benefits of a website for my business? Does it really worth to spend money on a website?
The reality is that every single business needs marketing especially in today's highly competitive market, and a website is by far the most effective and yet the most affordable method of marketing out there. Want to know how and why? Here are 20 reasons why your business needs a website:

1- Online brochure
Businesses spend thousands to create and distribute brochures, but this method looks a bit outdated in digital world of today. By having a website this can be entirely skipped. Your potential customers can find out about your business and your services or products easily and efficiently online.

2- More customers
More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, your business will be missing out on a big piece of the pie.

3- Business value
Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.

4- Influence
By having a website potentially thousands of people are going to see it. You are able to influence people's decisions and educate them.

5- Time to show off
You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.

6- Helps with business goals
That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.

7- 24/7
Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.

8- Communication with customers
By having a website you can update customers on your newest offers, products, promotions, events, photos or any other content.

9- Marketing
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.

10- Customer support
You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. I can think of about 5 companies off the top of my head that streamline your customer service straight from your website.

Comments

  1. It is not just a website you need for your business but equally important to stay head to head with your competitor in this digital era.Modern websites can turn out to be very beneficial for the business. For this reason, the techniques of Business advertising have also been completely digitalized with the advent of digital technology and the World Wide Web. You can find various enterprises worldwide having the internet as a trendy medium for advertising and reaching potential clients.

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